Know exactly what’s broken
and how to fix it.
If your existing channel is not attracting the right viewers, holding their attention, or contributing enough to inquiries and sales, the YouTube Channel Diagnostic will show you where the breakdown is.
You will receive a prioritized repair plan based on your channel data, content, packaging, and buyer journey.
“Really awesome work. Was shocked and pleasantly surprised by how thorough and accurate the analysis was.”
- Jason Hamilton, CEO Myth HQ
You already have a channel.
But it isn’t contributing to your business.
This is for established expert-led businesses with an existing YouTube channel and enough published content to analyze.
Your channel may be active, inconsistent, or dormant, but it should normally have at least eight to ten long-form videos or sufficient recent viewing data.
Consultant or coach
You have real expertise, client results and a valuable offer, but your channel is dormant, inconsistent or attracting people who are unlikely to buy. Your best clients still arrive through referrals or personal outreach.
Founder-led service business
Your expertise is central to the sale, but your YouTube content does not communicate the depth of your thinking or prepare prospects to work with you. Videos are being published without a clear relationship to the buyer journey.
Boutique agency or professional firm
Your clients value your work, but inbound remains inconsistent. YouTube is not yet functioning as a credible authority asset, and the business still depends too heavily on referrals, networking or outbound prospecting.
If you're not yet posting on YouTube, this isn't your starting point. This audit is for channels that exist but aren't converting.
If you're starting from zero, book a strategy call instead.
YouTube Channel Diagnostic
A complete check-up with a 90-day behaviour repair plan that your business can run.
You’ll get a clear picture of what’s hurting your client acquisition performance and practical steps to fix it.
What we assess:
✅ Audience and channel positioning
✅ Topic and content-market fit
✅ Titles and thumbnail packaging
✅ Hooks, structure and audience retention
✅ Traffic sources and discoverability
✅ Playlists, internal linking and viewer journeys
✅ Calls to action and offer alignment
✅ The path from viewer to inquiry
Deliverables:
✅ Prioritised Diagnostic Report: (packaging, retention, SEO, playlists/internal linking, competitor scan)
✅ Channel Performance Baseline and Diagnostic Benchmarks: (CTR, AVD, returning viewers, traffic sources, subscriber conversion and viewer-to-action behaviour.
✅ Commercial-path review:Where tracking permits, we will also assess website visits, lead capture, booked calls, enquiries and assisted conversions.
✅ Analysis of the highest-impact problems
✅ Examples of how weak videos could be improved
✅ Competitor Snapshot: recurring content patterns, packaging conventions, audience gaps and opportunities to position your channel more distinctly.
✅ 90-Day Repair Roadmap (weekly plan with owners and success metrics)
✅ 45-minute review call with recording and next steps
Delivery: within five to seven business days after receiving channel access and the completed intake form.
FAQs
-
Yes. Read-only access to YouTube Studio is required so I can assess traffic sources, click-through rate, retention, returning viewers and viewer behaviour. GA4 or website analytics are helpful where available, but not mandatory.
-
The Channel Diagnostic identifies the problems, opportunities and recommended order of action. It does not include full channel strategy development, scriptwriting, thumbnail design, editing, publishing or implementation. These can be handled by your team or included through a separate Strategy and Content Development or Channel Management engagement.
-
If you haven’t published yet, there’s nothing meaningful to audit. Start with our YouTube Strategy to define audience, formats, and a 30‑day plan. After you’ve published about 10 videos, we can run a Full Audit to tune for CTR, retention, and conversion.